80% of the people research online before purchasing from a company!
Yes you read it right! 80 percent!
With the increasing technology small and medium scale businesses are doing everything possible to sustain in the growing market. It is very important for a company to exist online as the world is changing into a digital world. Attracting the right audience online the most important and difficult task. This draws a line between a successfully prospering business and a failed business in terms of the digital world. Having a high traffic website without actual conversion is of no use. The digital arena also provides one with various tools which help in rectifying any error which leads to unwanted traffic.
The following 10 reasons give tell you why it is important to have a company which is digitally optimized.
1. Digital marketing is more cost effective than traditional marketing
Small businesses have very less resources and capital. Digital marketing provides them with a better and much more effective marketing channel that delivers better results.
40% have claimed that they have saved a reasonable amount of money through digital marketing. (According to Gartners digital marketing spend report)
Digital marketers get better Cost per Lead compared to other marketing channels.
2. Digital marketing not only builds brand but also delivers conversion
Online marketers measure success by the percentage rate of incoming traffic getting converted into leads.
Search engine marketing, Search engine optimization and social media generate quick and effective interaction with targeted audience and delivers best results in terms of higher conversion rates.
3. Digital marketing builds brand reputation
The era of digital marketing makes building a brand easy. Sounds very easy right? But no. It takes its own time and effort but is definitely faster than the traditional method.
4. Digital marketing being the most convenient way to reach the ones looking out for you
Digital marketing is not only restricted to a destop but also extends to smart phones and tablets.
5. Digital marketing entices people to take favorable actions
Digital marketers can use clever and innovative ways of attracting customers by using call to action.
Call to action specifies what the customer has to do next.
6. Digital marketing earns peoples trust
In the digital world everything has to be transparent. Therefore one gets to know the quality of service/product the company is providing. It also shows reviews to customers if any. Being present in various social media channels also helps in building trust among customers.
7. Digital marketing provides better ROI for marketing investments
The key to success in Digital marketing however is to generate a steady flow of targeted traffic that converts into leads. The more the business generates traffic and converts them into leads the faster they realize better ROI.
8. Digital marketing is very flexible in nature
Digital marketing campaigns can be changed in a few clicks. If a campaign is not successful it can immediately be altered and rectified according to the need.
9. Digital marketing facilitates insights
Unlike traditional way of marketing in digital marketing one can know how many impressions were served, where they were served, and when.
It also helps us know the exact cost in acquiring a lead.
10. Digital marketing helps in responding back immediately to the customer
If there’s a problem with your product or service, you get immediate feedback from the customer. In social media you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints