Why you need to focus on Bing Ads for your Business

Bing Ads

Whenever we plan for an Advertisement on search engines especially PPC campaigns we always end up with Google.

 

Of course, Google has the majority of world’s population and search engine market share

 

But as a marketer, we have to opt for all possible ways to reach our customers.

 

Most of the people ignore Bing because they think no one uses It.

 

“Wrong”

 

Compared to the previous year Bing has shown a potential growth in the search engine market. Of course, Google has the maximum of PPC market share and search engine Market share, but it doesn’t mean that Bing should be ignored

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How to Track Your Ad Performance & Competition with Auction Insights

 Auction insights

 

What is Auction Insights

Auction insights is a tool which gives complete details about how the ads and the competitor’s ads are performing in the same auction.

By using the statistics given by auction insights you can plan your bidding, budget and to improve your ads in areas which it is not performing well.

These data can be seen in the campaign, ad groups or for your keywords

There is an option to segment the data by Time and Device

These information’s will help in strategies of the ad campaigns to get better results (more…)

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