Whenever we plan for an Advertisement on search engines especially PPC campaigns we always end up with Google.
Of course, Google has the majority of world’s population and search engine market share
But as a marketer, we have to opt for all possible ways to reach our customers.
Most of the people ignore Bing because they think no one uses It.
Compared to the previous year Bing has shown a potential growth in the search engine market. Of course, Google has the maximum of PPC market share and search engine Market share, but it doesn’t mean that Bing should be ignored