What is Auction Insights
Auction insights is a tool which gives complete details about how the ads and the competitor’s ads are performing in the same auction.
By using the statistics given by auction insights you can plan your bidding, budget and to improve your ads in areas which it is not performing well.
These data can be seen in the campaign, ad groups or for your keywords
There is an option to segment the data by Time and Device
These information’s will help in strategies of the ad campaigns to get better results (more…)