How to Track Your Ad Performance & Competition with Auction Insights

 Auction insights

 

What is Auction Insights

Auction insights is a tool which gives complete details about how the ads and the competitor’s ads are performing in the same auction.

By using the statistics given by auction insights you can plan your bidding, budget and to improve your ads in areas which it is not performing well.

These data can be seen in the campaign, ad groups or for your keywords

There is an option to segment the data by Time and Device

These information’s will help in strategies of the ad campaigns to get better results (more…)

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Which are the best Social Media Tools available?

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Instead of searching ‘which are the best social media tools available’? Ask yourself, why one should use Social Media Tools?

 

Well, to be frank, it is challenging to manage social media channels at one go, the reason is the social media manager gets lost on each and every log in with each channel as social media do have heavy engagement content. In fact, posting content on each channel may take 30-45 minutes. Hence to save this time we recommend to use social media tools to manage posting content on each social media channel.

 

What are the advantages if one use social media tools?

  • It saves a lot of time
  • By one login you can manage easily 3-6 social media channels
  • All social media channels under one platform, hence it is easy to observe user engagement
  • Gets better with social media analytics

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How to get Higher Quality Score in Google Adwords

Increase your quality score

 

Since there are trillions of users online and who search every day for your business and services, I recommend you to run advertisement through Google Adwords. Google Adwords consist of 6 types of advertisement in which Search Network Only ads can be run by any type of advertiser. In Search Only Network Ads the most important element is Quality Score and quality score can increase your ads ranking on top position and as well as decrease the CPC (cost per click) which means if your quality score is high then you get more return on investment than your competitors. Now let us discuss on how to get the higher quality score in Google Adwords.

 

Top tips to get Higher Quality Score in Google Adwords:

 

  1. Choosing the Right Keywords:

          Keywords are the main sources to fetch you the right customers which means choosing the right keywords we reach the niche audience.

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