Is YouTube Red the Google’s next Billion Dollor project ?

Youtube Red

What is YouTube Red?

YouTube Red is monthly subscription service from YouTube that removes advertisements from videos. Launched in November 2014. By paying for a Red subscription i.e $ 10/month, users will be able to get rid of ads while still supporting their favorite channels.

 

Why would users subscribe for 10$?  When users can install AdBlock

Of course, users can install AdBlock.

But YouTube Red offers the below features.

  • Advertising-free streaming of videos, shows, and movies
  • Offline play
  • Background playback of videos on mobile devices
  • Ad-free music streaming
  • YouTube Red Original series and films
  • YouTube Red comes with a subscription to the Google Play Music streaming service for $10.

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How to Integrate Instagram Ads Strategies in your Business

Learn the best Ad Strategies for your business to opt for Instagram

Instagram

About Instagram

Instagram is one of the internet based or mobile application based social media channel to share images/videos to public or to share privately with the account followers.

Instagram was launched on 6th October 2010, founders are Kevin systrom & Mike Krieger, later bought by Facebook Inc for 1 Billion $ in 2012. (more…)

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Top 10 Tips to Run Search Ads More Effectively in 2018

create effective search ads

How to Run Effective Search Campaign in 2018

 

As we know the users are growing day by day on the internet, today it has been social media and search engines where most of the users are available. In Search Engine Result Page of Google, there are 17 standard snippets and may vary as per the search query.

Why is it necessary to run effective search ads in 2018?

 

As the top and bottom results are Google Search Only Ads in SERP (Search Engine Result Page) which means that user tends to clicks on Search Ads are more in Google Search Ads than SEO results (organic or unpaid result). As per Moz.com Organic Google CTR loses 25% on Desktop and 55% on Mobile Devices over Paid CTR.

 

Search ads

 

Hence, to reach potential customers it is important to run effective Google Search Ads Campaign.

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How to use Facebook Pixel

What is Facebook Pixel? How does it work? 

 

Facebook pixel

 

Facebook Pixel is a tool provided by Facebook in order to measure the effectiveness of ads by understanding people taking action on the website. Pixels can be used for –  

 

  1. Make sure ads are shown to exact target audience who means your business.
  2. Create Brand identity in Facebook Market for business.
  3. Also to unlock various features of Facebook ad tools.

 

In fact, Facebook pixels helps to remarket the service/product to the user when the user check your website and then visit Facebook after some time. (Remember to run Conversions ad option)

Ex: If a user visit Amazon and click on men’s watch, but the user does not  checkout or don’t buy, then after a while, when the user visits Facebook, the same men’s watch products will be shown on users Facebook news feed. (more…)

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