2018 Women’s Day Best Social Media Campaign

womens

Women’s day has gained huge amounts of attention. And 2018 year we have noticed many brands acknowledging the occasion, with some using it as a hook to generate headlines.

Jane Walker

Johnnie Walker is one of the most famous blended Scotches for many good reasons this women’s day, Johnnie Walker Scotch whiskey came up with an innovative concept with the brand’s famous striding man being replaced by a woman, Jane Walker.

Jane made her debut on a limited-edition bottle in the month of March in the U.S. for $34, with maker Diageo donating $1 from each bottle sold to organizations championing women’s causes. Jane will make her debut on a limited-edition bottle.   (more…)

Read More

Which are the best Social Media Tools available?

Blog featured image

 

Instead of searching ‘which are the best social media tools available’? Ask yourself, why one should use Social Media Tools?

 

Well, to be frank, it is challenging to manage social media channels at one go, the reason is the social media manager gets lost on each and every log in with each channel as social media do have heavy engagement content. In fact, posting content on each channel may take 30-45 minutes. Hence to save this time we recommend to use social media tools to manage posting content on each social media channel.

 

What are the advantages if one use social media tools?

  • It saves a lot of time
  • By one login you can manage easily 3-6 social media channels
  • All social media channels under one platform, hence it is easy to observe user engagement
  • Gets better with social media analytics

(more…)

Read More

How to Integrate Instagram Ads Strategies in your Business

Learn the best Ad Strategies for your business to opt for Instagram

Instagram

About Instagram

Instagram is one of the internet based or mobile application based social media channel to share images/videos to public or to share privately with the account followers.

Instagram was launched on 6th October 2010, founders are Kevin systrom & Mike Krieger, later bought by Facebook Inc for 1 Billion $ in 2012. (more…)

Read More

How to use Facebook Pixel

What is Facebook Pixel? How does it work? 

 

Facebook pixel

 

Facebook Pixel is a tool provided by Facebook in order to measure the effectiveness of ads by understanding people taking action on the website. Pixels can be used for –  

 

  1. Make sure ads are shown to exact target audience who means your business.
  2. Create Brand identity in Facebook Market for business.
  3. Also to unlock various features of Facebook ad tools.

 

In fact, Facebook pixels helps to remarket the service/product to the user when the user check your website and then visit Facebook after some time. (Remember to run Conversions ad option)

Ex: If a user visit Amazon and click on men’s watch, but the user does not  checkout or don’t buy, then after a while, when the user visits Facebook, the same men’s watch products will be shown on users Facebook news feed. (more…)

Read More

How to use Social Media for your Business

social media

What is Social Media?

Social media is a place where people connect with individuals, participate in groups, communicate with friends and followers by using various available social media channels, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr and many more. From a ‘Business’ point of view, social media is a place where you connect with people related to your business and build a brand for your organization/personality.   (more…)

Read More

Facebook Messenger Chatbots: What is it? Why do we need them?

FB Chatbot What&Why

What is a Chatbot?

Over the last two decades, we have been seeing lot of advancements and inventions in digital technology. With each new feature it proves to come closer to human and creates an inseparable space within us. One such advancement in this list will be the introduction of “Chatbots”. Chatbots first came to existence in 2016. Chatbots are primarily computer programs used for automating conversation and task with the users with the power of its AI (Artificial Intelligence). They are similar to messenger app where users can type or ask a question and chatbots responds them with correct information. (more…)

Read More

09 Effective Social Media (SMM) tools for your Business

At the outset, Social Media is the latest happening outlet in the publicity media and social media tools are the key to analyse and improve your performance. If one is not part of social media, then he/she or the company is considered as not in sync with the latest trend. Similarly most of the institutions/enterprises are seen on social media just like most individuals as that is the platform where lot of trends are noticed and shared.

If one were to make effective use of Social Media to share information on products or services, it is advisable to know which are the most advanced social media tools used in the social media. To name a few most effective tools, here is a list of the same – each social media tool with a distinctly effective advantage:

Social Media Tools

Top Social Media Tools:

  1. Bitly – You may not be surprised that I included bit.ly in this list. You may not even have heard of such
    a service. bit.ly is used for URL shortening – it takes a long web address and shortens it for easy sharing
    of your website links helping visitors in various social media channels to navigate back to the required landing page and also very useful in channels like twitter where character space counts. It is one of the popular social media tools used worldwide.
  2. Buffer – Is another social media tool which is used more than any other social media tools. For easy posting or sharing of all your posts to your social networks except Google+, Buffer is the tool. Buffer is different as it is mainly for scheduling your posts. The advantage of this is that you can post to Twitter or Facebook when your followers are more likely to be online. Your followers might be online on Twitter or Facebook in the evening once you’ve done for the day – Buffer posts automatically at times you choose throughout the week. Anytime you add a post to Buffer, you choose the network or networks you want to post it to and it gets added to each network’s queue. As well as that Buffer have great mobile apps for iPhone and Android smartphones and you can even link it to other apps.

 

  1. Feedly – Feedly is a popular among other social media tools used for sharing in all social media platforms. People are more likely to invest in you if you invest in others – especially if you are sharing their content. If you are tracking some websites for great articles/blogs they produce and want to share it with others, you can use Feedly in your browser or on your mobile. You can save an article for later or instantly share to Buffer or another social network. Feedly allows you to easily share articles, write-ups or blogs to all your social networks throughout the week.

 

  1. MailChimp MailChimp offers an email marketing & newsletter service with a long, proven record. Each month, MailChimp sends out around 40 crore emails and takes enough care of all the issues that can arise from sending out emails to your clients.Building up your own database of email contacts is vital for the majority of small businesses. It helps you with more information about your customers or potential ones. MailChimp makes this so easy and over time you can input more information like demographics (age, gender, location etc).

 

  1. LastPass – LastPass allows you to have top security across all your social networks and never have to remember more than one password. How many sites and applications do you use that require a password? How do you remember the password? You must be using the same password for everything, or even for just a few. To solve this problem of remembering multiple passwords your ultimate tool would be LastPass. You can also do the LastPass Password Challenge to see how secure you are.

 

  1. Edocr – One of the golden rules of social media marketing is not to talk about yourself all the time. If you share content from other sources, you’ll not only build relationships but you’ll create trust. Giving away stuff for free is part of content marketing and building trust as well as it shows people that you are adept in your field. One of the easiest ways to give free-bees away is by creating an e-book. For example if you own a cake shop, why don’t you create a recipe e-book for people to download? The e-book depends on the type of business you own. When people download or read your e-books you’ll be able to talk to them soon and hopefully some of them will turn into customers. When you upload an e-book to edocr, you will appear in the edocr directory and will be searchable for any edocr user and on the web. When a user reads your e-book, you get notified by email and then you will able to follow up on that lead. Another unique feature is, you can link your edocr profile with Google+ which means that Google will list your e-books with you as author – that will go on to become an important thing.

 

  1. ManageFlitter – ManageFlitter is a Twitter follower tool. On a basic level it allows you to quickly check who are not following you and then having the option of unfollowing them in bulk. You can find and weed out spam followers or irrelevant followers.

 

  1. LikeAlyzer – It analyzes Facebook pages, and generates reports highlighting areas for improvement. This tool is resource that is invaluable for businesses new to social media. The page-rank section allows business to see how they stack up against compeitive brands and by industry standards.

 

  1. SocialBro – SocialBro tracks community engagement on a simple graph and is widely used for Twitter. This is a tool made for businesses with the goal of encashing their followings.

 

On meticulously going through and studying about the above tools, I am sure you would agree with me in affirmative that these are indeed very useful tools particularly for small and medium enterprises.

Read More

Creating manpower for Digital Marketing Industry

Creating Manpower For Digital Marketing Industry!

Article from the Founder & CEO of O.M.i.T – Creating Manpower For Digital Marketing Industry!

We, at O.M.i.T (Online Marketing Institute & Training) strive to create skilled manpower for Digital Marketing Industry by providing a distinct and extensive training program to the candidates in our premium institute which is located in Bangalore, India.

Our training duration is for 6 months wherein it is divided in 2 parts, one is 2 months classroom training, where candidate will learn the jargon of Digital Marketing in depth and how it works. Once 2 months theory training is over, then candidate will work on real time projects for 4 months.

While working on projects for 4 months, they get to pay fixed stipend as decided by the management. After successful completion of 6 month training programme candidate will undergo exams which will be conducted by Google & O.M.i.T for the certifications which make candidates a Google certified profile which will help them while getting placed in the industry.

Here we would like bridge the gap between candidate and the company who are looking for skilled employee or trained employee in Digital Marketing.

We WELCOME you at O.M.i.T!

Please do reach us for more information.

Wish you all the best…

Regards

Ravikiran Jigajinni

ravikiran@omit.in/info@omit.in

www.omit.in

Read More

Digital Marketing Training

Why OMiT (Online Marketing Institute & Training) conducts 6 months extensive training to become Digital Marketing Professional?

Founder & MD of O.M.i.T speak about “Why OMiT (Online Marketing Institute & Training) conducts 6 months extensive training to become Digital Marketing Professional”

We, at O.M.i.T (Online Marketing Institute & Training) strive to create skilled manpower for Digital Marketing Industry by providing a distinct and extensive digital marketing training program to the candidates in our premium institute which is located in Bangalore, India.

Our training duration is for 6 months wherein it is divided in 2 parts, one is 2 months classroom training, where candidate will learn the jargon of Digital Marketing in depth and how it works. Once 2 months theory training is over, then candidate will work on real time projects for 4 months.

Often we get queries asking ‘why do you have 6 months training? why don’t you have short duration course?’.

Reasons why we take 6 months time to train you.

  1. As a fresher you will have zero knowledge about Digital Marketing.
  2. To give you knowledge and train you on how digital marketing works will take 2 months of time (26 Classes)
  3. We will train you with examples, case studies, assignments, and tests which make you to have good knowledge about the digital marketing
  4. Once you have the in-depth knowledge about Digital Marketing, you will be working on live projects.
  5. You will be working on SEO, SEM, SMO, SMM, and ORM for 4 months.
  6. 4 months of live training will help you to have work experience which ultimately helps you to get placed in the Digital Marketing Industry.
  7. After successful completion of 6 month training, you will be writing certificate exams which will be conducted by Google and O.M.i.T
  8. Certifications will be for Google Analytics and Google Adwords, along with O.M.i.T certificate which is recognized by the companies who will have tie up with O.M.i.T

According to my experience it takes 1 or 2 years of time to become expert in Digital marketing. And today companies don’t look for a SEO expert or Adwords expert, they look for a person who can deliver SEO, SEM and SMO as well. Companies look for Digital Marketing expert who can handle entire digital marketing campaign for the client.

We do understand a person cannot work on all aspects of Digital Marketing; hence we make sure after 6 months of training we see your interesting area of work and make sure you are placed in the same profile, but remember you are a Digital Marketing expert when you go out of OMiT.

Hope we have answered all doubts of our beloved people!

Wish you all the best!

Gururaj Mahale

Read More

Top 8 Interesting Digital Marketing Jobs & Average Salaries

Top 8 Interesting Digital Marketing Jobs & their average salaries:

What’s the most interesting job ever? A job allows you to showcase your talent and interest while doing something you love and getting paid for it of course.

That’s the interpretation reached by O.M.i.T when it did a small survey in the Digital Marketing Industry. However, some jobs just seem inherently cool the kind of jobs you dream about on days when you want to knock down your cubicle walls. With that in mind, here’s a list of 10 interesting Digital Marketing Jobs, links for finding them in O.M.i.T and a note at what they pay is.

Finance-512

  • Digital Marketing Manager or Internet Marketing:

    specialist is often responsible for developing the strategy used in marketing a company’s product online, utilizing such techniques in the field as social media, Web analytic, e-mail marketing and search engine optimization, among others. They may put together various online promotions and e-mailing campaigns to get their company’s message out, as well as perform consumer research to discover other ways of reaching customers via the Internet.

          Average Salary: 6 Lak to 12 Lak/Annum.

  • Campaign Manager/SEM Manager:

    Is a specialist responsible for building and monitoring the campaigns of clients or company promotion or branding or driving sales on Google, Yahoo, Bing, Facebook, Twitter, LinkedIn, and many more utilizing such techniques in the field as Adword tools, webmaster tools, etc.

          Average Salary: 4.2 Lak to 8 Lak/Annum.

  • SEO Manager:

    The responsibilities of SEO Manager are many, he/she will be mainly concentrating to the reports generated by the SEO Executives and analysing the same and sending it to respective clients, SEO Manager is suppose to be updated on Google algorithms on regular basis. Also SEO Manager is responsible to create strategies for clients and implementing with team.

          Average Salary: 5.0 Lak to 10 Lak/Annum.

  • Social Media Manager:

    The responsibilities of Social Media Manager are monitoring the social media campaigns of the clients across the channels and make sure the ROI is in the best possible direction. Social Media Manager also has to involve with the team while building the strategy for clients and implement the same. For Social Media Manager it is very important to know the tools and technology which upgrade every day.

           Average salary: 5.0 Lak to 10 Lak/Annum

  •  Content Manager:

    Here the content manager needs to make sure he understands the client requirement and lead the team to write content for client with interesting facts and figures, or interesting story about the client services or products wherein he attracts the reader eye and get leads over content marketing. These days content marketing has been a new highlight in Digital Marketing and social media marketing.

          Average salary: 3.6.0 Lak to 6 Lak/Annum

  • SEO Executive:

    Finding keywords with the help of Google, analysing website and giving recommendations, maintaining website hygiene and many more, SEO Executive also will be generating reports of keywords, seo rankings on weekly basis and monthly basis.

          Average salary: 1.8.0 Lak to 2.4 Lak/Annum

  • PPC Executive:

    Setting up campaigns for clients in Google, Yahoo or Bing in Adwords, analysing PPC, CPC, CPM and many more so that he/she can direct the campaigns in best possible way and gain more ROI and branding for the client’s services or products. PPC Executive must have good knowledge in the tools of Google, Yahoo or Bing.

          Average salary: 1.8.0 Lak to 2.4 Lak/Annum

  • Social Media Strategist/Executive:

    Setting up Social Media platforms for the clients based on their requirements, and promoting their services/products over social media channels. Here he/she must have thorough and depth knowledge in social media tools.

           Average salary: 1.8.0 Lak to 2.4 Lak/Annum

Professional

As per the digital marketing industry requirement in next 3 years more than 500,000 employees are required to perform in the industry. And to become digital marketing professional you need to undergo the training program with premium Online Marketing Institutes in Bangalore.

 

*The above average salary is completely depends on the person’s ability and skills.

Read More