At the outset, Social Media is the latest happening outlet in the publicity media and social media tools are the key to analyse and improve your performance. If one is not part of social media, then he/she or the company is considered as not in sync with the latest trend. Similarly most of the institutions/enterprises are seen on social media just like most individuals as that is the platform where lot of trends are noticed and shared.
If one were to make effective use of Social Media to share information on products or services, it is advisable to know which are the most advanced social media tools used in the social media. To name a few most effective tools, here is a list of the same – each social media tool with a distinctly effective advantage:
Top Social Media Tools:
- Bitly – You may not be surprised that I included bit.ly in this list. You may not even have heard of such
a service. bit.ly is used for URL shortening – it takes a long web address and shortens it for easy sharing
of your website links helping visitors in various social media channels to navigate back to the required landing page and also very useful in channels like twitter where character space counts. It is one of the popular social media tools used worldwide.
- Buffer – Is another social media tool which is used more than any other social media tools. For easy posting or sharing of all your posts to your social networks except Google+, Buffer is the tool. Buffer is different as it is mainly for scheduling your posts. The advantage of this is that you can post to Twitter or Facebook when your followers are more likely to be online. Your followers might be online on Twitter or Facebook in the evening once you’ve done for the day – Buffer posts automatically at times you choose throughout the week. Anytime you add a post to Buffer, you choose the network or networks you want to post it to and it gets added to each network’s queue. As well as that Buffer have great mobile apps for iPhone and Android smartphones and you can even link it to other apps.
- Feedly – Feedly is a popular among other social media tools used for sharing in all social media platforms. People are more likely to invest in you if you invest in others – especially if you are sharing their content. If you are tracking some websites for great articles/blogs they produce and want to share it with others, you can use Feedly in your browser or on your mobile. You can save an article for later or instantly share to Buffer or another social network. Feedly allows you to easily share articles, write-ups or blogs to all your social networks throughout the week.
- MailChimp – MailChimp offers an email marketing & newsletter service with a long, proven record. Each month, MailChimp sends out around 40 crore emails and takes enough care of all the issues that can arise from sending out emails to your clients.Building up your own database of email contacts is vital for the majority of small businesses. It helps you with more information about your customers or potential ones. MailChimp makes this so easy and over time you can input more information like demographics (age, gender, location etc).
- LastPass – LastPass allows you to have top security across all your social networks and never have to remember more than one password. How many sites and applications do you use that require a password? How do you remember the password? You must be using the same password for everything, or even for just a few. To solve this problem of remembering multiple passwords your ultimate tool would be LastPass. You can also do the LastPass Password Challenge to see how secure you are.
- Edocr – One of the golden rules of social media marketing is not to talk about yourself all the time. If you share content from other sources, you’ll not only build relationships but you’ll create trust. Giving away stuff for free is part of content marketing and building trust as well as it shows people that you are adept in your field. One of the easiest ways to give free-bees away is by creating an e-book. For example if you own a cake shop, why don’t you create a recipe e-book for people to download? The e-book depends on the type of business you own. When people download or read your e-books you’ll be able to talk to them soon and hopefully some of them will turn into customers. When you upload an e-book to edocr, you will appear in the edocr directory and will be searchable for any edocr user and on the web. When a user reads your e-book, you get notified by email and then you will able to follow up on that lead. Another unique feature is, you can link your edocr profile with Google+ which means that Google will list your e-books with you as author – that will go on to become an important thing.
- ManageFlitter – ManageFlitter is a Twitter follower tool. On a basic level it allows you to quickly check who are not following you and then having the option of unfollowing them in bulk. You can find and weed out spam followers or irrelevant followers.
- LikeAlyzer – It analyzes Facebook pages, and generates reports highlighting areas for improvement. This tool is resource that is invaluable for businesses new to social media. The page-rank section allows business to see how they stack up against compeitive brands and by industry standards.
- SocialBro – SocialBro tracks community engagement on a simple graph and is widely used for Twitter. This is a tool made for businesses with the goal of encashing their followings.
On meticulously going through and studying about the above tools, I am sure you would agree with me in affirmative that these are indeed very useful tools particularly for small and medium enterprises.