Why you need to focus on Bing Ads for your Business

Bing Ads

Whenever we plan for an Advertisement on search engines especially PPC campaigns we always end up with Google.

 

Of course, Google has the majority of world’s population and search engine market share

 

But as a marketer, we have to opt for all possible ways to reach our customers.

 

Most of the people ignore Bing because they think no one uses It.

 

“Wrong”

 

Compared to the previous year Bing has shown a potential growth in the search engine market. Of course, Google has the maximum of PPC market share and search engine Market share, but it doesn’t mean that Bing should be ignored

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How to Track Your Ad Performance & Competition with Auction Insights

 Auction insights

 

What is Auction Insights

Auction insights is a tool which gives complete details about how the ads and the competitor’s ads are performing in the same auction.

By using the statistics given by auction insights you can plan your bidding, budget and to improve your ads in areas which it is not performing well.

These data can be seen in the campaign, ad groups or for your keywords

There is an option to segment the data by Time and Device

These information’s will help in strategies of the ad campaigns to get better results (more…)

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Which are the best Social Media Tools available?

Blog featured image

 

Instead of searching ‘which are the best social media tools available’? Ask yourself, why one should use Social Media Tools?

 

Well, to be frank, it is challenging to manage social media channels at one go, the reason is the social media manager gets lost on each and every log in with each channel as social media do have heavy engagement content. In fact, posting content on each channel may take 30-45 minutes. Hence to save this time we recommend to use social media tools to manage posting content on each social media channel.

 

What are the advantages if one use social media tools?

  • It saves a lot of time
  • By one login you can manage easily 3-6 social media channels
  • All social media channels under one platform, hence it is easy to observe user engagement
  • Gets better with social media analytics

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How to get Higher Quality Score in Google Adwords

Increase your quality score

 

Since there are trillions of users online and who search every day for your business and services, I recommend you to run advertisement through Google Adwords. Google Adwords consist of 6 types of advertisement in which Search Network Only ads can be run by any type of advertiser. In Search Only Network Ads the most important element is Quality Score and quality score can increase your ads ranking on top position and as well as decrease the CPC (cost per click) which means if your quality score is high then you get more return on investment than your competitors. Now let us discuss on how to get the higher quality score in Google Adwords.

 

Top tips to get Higher Quality Score in Google Adwords:

 

  1. Choosing the Right Keywords:

          Keywords are the main sources to fetch you the right customers which means choosing the right keywords we reach the niche audience.

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Is YouTube Red the Google’s next Billion Doller project ?

Youtube Red

What is YouTube Red?

YouTube Red is monthly subscription service from YouTube that removes advertisements from videos. Launched in November 2014. By paying for a Red subscription i.e $ 10/month, users will be able to get rid of ads while still supporting their favorite channels.

 

Why would users subscribe for 10$?  When users can install AdBlock

Of course, users can install AdBlock.

But YouTube Red offers the below features.

  • Advertising-free streaming of videos, shows, and movies
  • Offline play
  • Background playback of videos on mobile devices
  • Ad-free music streaming
  • YouTube Red Original series and films
  • YouTube Red comes with a subscription to the Google Play Music streaming service for $10.

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Top 10 Tips to Run Search Ads More Effectively in 2018

create effective search ads

How to Run Effective Search Campaign in 2018

 

As we know the users are growing day by day on the internet, today it has been social media and search engines where most of the users are available. In Search Engine Result Page of Google, there are 17 standard snippets and may vary as per the search query.

Why is it necessary to run effective search ads in 2018?

 

As the top and bottom results are Google Search Only Ads in SERP (Search Engine Result Page) which means that user tends to clicks on Search Ads are more in Google Search Ads than SEO results (organic or unpaid result). As per Moz.com Organic Google CTR loses 25% on Desktop and 55% on Mobile Devices over Paid CTR.

 

Search ads

 

Hence, to reach potential customers it is important to run effective Google Search Ads Campaign.

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How to use Social Media for your Business

social media

What is Social Media?

Social media is a place where people connect with individuals, participate in groups, communicate with friends and followers by using various available social media channels, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr and many more. From a ‘Business’ point of view, social media is a place where you connect with people related to your business and build a brand for your organization/personality.   (more…)

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Top ten reasons to ensure your business is Digitally Optimized

digital

80% of the people research online before purchasing from a company!
Yes you read it right! 80 percent!
With the increasing technology small and medium scale businesses are doing everything possible to sustain in the growing market. It is very important for a company to exist online as the world is changing into a digital world. Attracting the right audience online the most important and difficult task. This draws a line between a successfully prospering business and a failed business in terms of the digital world. Having a high traffic website without actual conversion is of no use. The digital arena also provides one with various tools which help in rectifying any error which leads to unwanted traffic.
The following 10 reasons give tell you why it is important to have a company which is digitally optimized. (more…)

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14 Misconceptions about Social Media

estw 

My customers aren’t on Social Media

This is a myth.

Nowadays everyone uses Social media. In fact, Facebook now has over Two billion of active users. Utilising Social Media platforms in the right way is an important aspect of Digital Marketing. Today`s business owners hold some misconceptions about social media. This could be due to the fact that they are not using social media in a right way and it’s difficult to keep up with it. (more…)

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OMiT’s 100% Placement Secret in Digital Marketing

OMiT’s 100% Placement Secret: Revealed to Digital Marketing Students and Employers.

2-compressor“The best practices should be shared”. People wonder how OMiT can place every student constantly. It is a firm practice which we urge to share with Digital Marketing Industry to supply Qualified Digital Marketers. We aim at the sky of “Quality”, landing on earth of “Business Ethics” and the best practice will bridge the distance.

Sourcing of companies
1-compressor (1)

Getting right companies and placing our students in right companies is a key to build a brand in the placement process. We follow below methods to find good companies and create various types of job opportunities for students to prove their calibre.

  • Social Media Channels

You can Leverage Social media channels in identifying better companies. FaceBook and LinkedIn are best channels to find the openings in companies. But in most of the FaceBook posts, JD and company name will be unclear. So it is better to get in touch with the given contact and get the details.

  • Job portals

There are many job portals with lots job vacancies but we rarely found quality openings. However, we still work on this option also with free versions.

  • Reference from Ex students

Alumni’s has a better bonding with us still because of the quality we maintained and efforts we put in placing them. In turn they are referring our students to their companies when they have openings. In this way we are able to place many students. (more…)

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