Top ten reasons to ensure your business is Digitally Optimized

80% of the people research online before purchasing from a company!
Yes you read it right! 80 percent!
With the increasing technology small and medium scale businesses are doing everything possible to sustain in the growing market. It is very important for a company to exist online as the world is changing into a digital world. Attracting the right audience online the most important and difficult task. This draws a line between a successfully prospering business and a failed business in terms of the digital world. Having a high traffic website without actual conversion is of no use. The digital arena also provides one with various tools which help in rectifying any error which leads to unwanted traffic.

The following 10 reasons give tell you why it is important to have a company which is digitally optimized.

1. Digital marketing is more cost effective than traditional marketing

Small businesses have very less resources and capital. Digital marketing provides them with a better and much more effective marketing channel that delivers better results.
40% have claimed that they have saved a reasonable amount of money through digital marketing. (According to Gartners digital marketing spend report)
Digital marketers get better Cost per Lead compared to other marketing channels.

2. Digital marketing not only builds brand but also delivers conversion

Online marketers measure success by the percentage rate of incoming traffic getting converted into leads.
Search engine marketing, Search engine optimization and social media generate quick and effective interaction with targeted audience and delivers best results in terms of higher conversion rates.

3. Digital marketing builds brand reputation

The era of digital marketing makes building a brand easy. Sounds very easy right? But no. It takes its own time and effort but is definitely faster than the traditional method.

4. Digital marketing being the most convenient way to reach the ones looking out for you

Digital marketing is not only restricted to a destop but also extends to smart phones and tablets.

5. Digital marketing entices people to take favorable actions

Digital marketers can use clever and innovative ways of attracting customers by using call to action.
Call to action specifies what the customer has to do next.

6. Digital marketing earns peoples trust

In the digital world everything has to be transparent. Therefore one gets to know the quality of service/product the company is providing. It also shows reviews to customers if any. Being present in various social media channels also helps in building trust among customers.

7. Digital marketing provides better ROI for marketing investments

The key to success in Digital marketing however is to generate a steady flow of targeted traffic that converts into leads. The more the business generates traffic and converts them into leads the faster they realize better ROI.

8. Digital marketing is very flexible in nature

Digital marketing campaigns can be changed in a few clicks. If a campaign is not successful it can immediately be altered and rectified according to the need.

9. Digital marketing facilitates insights

Unlike traditional way of marketing in digital marketing one can know how many impressions were served, where they were served, and when.
It also helps us know the exact cost in acquiring a lead.

10. Digital marketing helps in responding back immediately to the customer

If there’s a problem with your product or service, you get immediate feedback from the customer. In social media you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints

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Is SEO Dead?

SEO IS DEAD – True or False?

So, Is SEO dead?


This is not the first or the last “death” of SEO. Over the years, there have been multiple occasions at which people claimed that SEO is going to die – but it hasn’t happened so far, and it isn’t going to either.

Search Engine Optimisation is the process of ranking your website on the Search Engine Results Page organically. This is irrespective of whether the techniques are white, grey or black hat. So, saying that SEO is dead because some techniques of SEO are not going to work anymore doesn’t add up.

Many of the people who claim SEO is dead are saying so because their SEO efforts haven’t given them results. But it is important for people to remember that every business, every website is unique and needs a different strategy. Something that works for someone else isn’t necessarily going to work for you. You have to optimise your website after looking at all the different techniques – see what works for you, and then stick to that strategy. Trial and Error is what will give you what works for your website – it won’t happen with one try. A e-commerce website can’t have the same strategy as a restaurant’s website.

In addition to this, it is very important to use the right techniques and stay updated on algorithm changes and trends, and content should not only be relevant but valuable to the user as well.

What People are Saying vs What we have to say about SEO


  1. “If it doesn’t die now, it will soon
     SEO is nowhere close to dying. In fact, with all the algorithm updates and the increase in voice search and the importance of the user experience, SEO is only becoming more important.
  2. “Content is going to replace SEO
     Content and SEO go together. The importance of quality content is increasing every day, but that doesn’t mean SEO is less important now. Quality content helps with SEO, but if the website hasn’t been optimised well enough already, what is the point of this quality content?
  3. “The old SEO is dead”
    That still means that SEO is alive.
    Yes, SEO has changed a lot, but it always has and always will keep changing.  It is very dynamic and to get good results one needs to be updated. If so much effort is being put into updating algorithms and ranking factors, that just shows that SEO is definitely important.

Why is SEO more important now than ever?


  • There have been many new algorithms and updates over the years, which have only made SEO stronger – not weaker.
  • These have looked into practices that were used as tricks to rank easier – like spamming and keyword stuffing – and many others that today we avoid to prevent being penalised.  
  • Today, since there are much more mobile search queries than desktop, it is important for every website to not only have a mobile version but this version should also provide a great user experience. Failing to do so can lead to penalties in the form of lower ranks.
  • Voice Search is upcoming, and updates are being directed towards providing better and more accurate results for these searches.
  • While searching via voice, people use conversational language, and it is important for websites to take this into consideration while choosing keywords.


SEO is most certainly not dead. Rumours about SEO dying are as old as SEO itself. Once these start, multiple people will start writing blogs about it, but the majority of these are always about the rumours being false. The Death of SEO is a recurring trend that we have seen many times before, and we will continue to see – but we don’t need to worry about it anytime soon.

Happy Optimising!
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