Top 5 Benefits of Digital Marketing in 2016

Before moving onto benefits of digital marketing, let us know how it came into existence. Since 2012 the Digital Marketing in India is in the top notch with respect to growth, business, popularity and jobs as well. Digital Marketing agencies have been creating awesome campaigns, strategies for their clients and for themselves too. Since 4 years the Digital Marketing industry has created noise and pulled down all eye balls to it. Today an organization’s first preference is to be present on Digital Marketing and grab the available opportunities with both hands to make business and brand building activity.

Still many people and companies do not know why Digital Marketing is important?

  • Digital marketing is nothing but online marketing
  • Everyone of us have smart phone and do lot of search in online before we make any decisions
  • Digital marketing is accurate in targeting customers
  • Digital marketing is 100% measurable and transparent in spends
  • Digital marketing helps organizations to build brand at much cost efficient way
  • Digital marketing is more effective than the traditional marketing
  • Digital marketing delivers conversations or leads
  • Digital marketing facilitates interaction with targeted audiences
  • Digital marketing provides better ROI’s
  • Digital marketing earns people trust
  • Digital marketing entices people to take favourable actions

Above are the best answer for “why digital marketing?”

Since 4 years there are certain changes in digital marketing too, like trends, strategies, life style, and many more. But the basics of digital marketing have never changed. Well let us have a look at benefits of digital marketing.

Top Benefits of Digital Marketing of 2016

  1. Mobile users (Smart Phone) segment has rapidly increased and this help digital marketer to target much specifically.
  2. Google algorithm in 2016 has got major changes and improvements which help websites to crawl and index in much better positions.
  3. Social media is a charm of Digital Marketing Industry, people spending more time and talking about current trends, sharing videos and many more activities hence this could be the right time for the marketers to catch the best available platform to create maximum awareness.
  4. Google Adwords is one more medium where in you advertise more aggressively than the before because of Google’s strict policy guidelines, earlier the ads of were not relevant to your search sometimes, but now Google has updates itself in much better way and helps you in getting relevant audience who is in search of similar services or products
  5. Google new update is ‘Google AdWords Switching to 4 Ads on Top, None on Sidebar’ this means chances of more visits and quality leads on your website.

Hope you enjoyed while reading the article! Please do share to all Digital Marketers.

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How to Become Digital Marketing Expert?

Before the topic become digital marketing expert, let us understand what digital marketing is and how you become expert in digital marketing. After reading this article, you will know how OMiT trains people to become digital marketing experts.

Well most of us still astonishing, what is DIGITAL MARKETING?

Online marketing or digital marketing both are synonyms for each other. People often get confused with online marketing and digital marketing, but unfortunately both are same. So what is online marketing or digital marketing is all about? Why digital marketing has become the hottest jobs for 2016 beating IT jobs especially in India!

The answer is very simple, digital marketing is very cost efficient, target specific and best roi tool for the companies who love more return on less investments. Above all Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques like SEO, SEM, & Social Media.

So the big question is how to become digital marketing expert?

become digital marketing expert

There are many ways to become digital marketing expert,

  • Self learning (You will understand only the definition)
  • Join as a fresher in any digital marketing agency (starting package is 10K or by intership), however to understand digital marketing you will take 2-3 years
  • Join digital marketing training institutes

We would like to discuss further on joining DIGITAL MARKETING TRAINING INSTITUTES

Joining Digital Marketing Training Institutes!

You will see many institutes in Google when you search “Digital Marketing Training Institutes in Bangalore”

What you need to look in to is;

  • What are you learning
  • What is your roles and responsibility while getting trained
  • What all certificates you are going to get
  • What is the placement opportunity

When it comes to OMiT (Online Marketing Institute & Training) we make sure you’re learning all the above and more than the digital marketing.

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09 Effective Social Media (SMM) tools for your Business

At the outset, Social Media is the latest happening outlet in the publicity media and social media tools are the key to analyse and improve your performance. If one is not part of social media, then he/she or the company is considered as not in sync with the latest trend. Similarly most of the institutions/enterprises are seen on social media just like most individuals as that is the platform where lot of trends are noticed and shared.

If one were to make effective use of Social Media to share information on products or services, it is advisable to know which are the most advanced social media tools used in the social media. To name a few most effective tools, here is a list of the same – each social media tool with a distinctly effective advantage:

Social Media Tools

Top Social Media Tools:

  1. Bitly – You may not be surprised that I included bit.ly in this list. You may not even have heard of such
    a service. bit.ly is used for URL shortening – it takes a long web address and shortens it for easy sharing
    of your website links helping visitors in various social media channels to navigate back to the required landing page and also very useful in channels like twitter where character space counts. It is one of the popular social media tools used worldwide.
  2. Buffer – Is another social media tool which is used more than any other social media tools. For easy posting or sharing of all your posts to your social networks except Google+, Buffer is the tool. Buffer is different as it is mainly for scheduling your posts. The advantage of this is that you can post to Twitter or Facebook when your followers are more likely to be online. Your followers might be online on Twitter or Facebook in the evening once you’ve done for the day – Buffer posts automatically at times you choose throughout the week. Anytime you add a post to Buffer, you choose the network or networks you want to post it to and it gets added to each network’s queue. As well as that Buffer have great mobile apps for iPhone and Android smartphones and you can even link it to other apps.

 

  1. Feedly – Feedly is a popular among other social media tools used for sharing in all social media platforms. People are more likely to invest in you if you invest in others – especially if you are sharing their content. If you are tracking some websites for great articles/blogs they produce and want to share it with others, you can use Feedly in your browser or on your mobile. You can save an article for later or instantly share to Buffer or another social network. Feedly allows you to easily share articles, write-ups or blogs to all your social networks throughout the week.

 

  1. MailChimp MailChimp offers an email marketing & newsletter service with a long, proven record. Each month, MailChimp sends out around 40 crore emails and takes enough care of all the issues that can arise from sending out emails to your clients.Building up your own database of email contacts is vital for the majority of small businesses. It helps you with more information about your customers or potential ones. MailChimp makes this so easy and over time you can input more information like demographics (age, gender, location etc).

 

  1. LastPass – LastPass allows you to have top security across all your social networks and never have to remember more than one password. How many sites and applications do you use that require a password? How do you remember the password? You must be using the same password for everything, or even for just a few. To solve this problem of remembering multiple passwords your ultimate tool would be LastPass. You can also do the LastPass Password Challenge to see how secure you are.

 

  1. Edocr – One of the golden rules of social media marketing is not to talk about yourself all the time. If you share content from other sources, you’ll not only build relationships but you’ll create trust. Giving away stuff for free is part of content marketing and building trust as well as it shows people that you are adept in your field. One of the easiest ways to give free-bees away is by creating an e-book. For example if you own a cake shop, why don’t you create a recipe e-book for people to download? The e-book depends on the type of business you own. When people download or read your e-books you’ll be able to talk to them soon and hopefully some of them will turn into customers. When you upload an e-book to edocr, you will appear in the edocr directory and will be searchable for any edocr user and on the web. When a user reads your e-book, you get notified by email and then you will able to follow up on that lead. Another unique feature is, you can link your edocr profile with Google+ which means that Google will list your e-books with you as author – that will go on to become an important thing.

 

  1. ManageFlitter – ManageFlitter is a Twitter follower tool. On a basic level it allows you to quickly check who are not following you and then having the option of unfollowing them in bulk. You can find and weed out spam followers or irrelevant followers.

 

  1. LikeAlyzer – It analyzes Facebook pages, and generates reports highlighting areas for improvement. This tool is resource that is invaluable for businesses new to social media. The page-rank section allows business to see how they stack up against compeitive brands and by industry standards.

 

  1. SocialBro – SocialBro tracks community engagement on a simple graph and is widely used for Twitter. This is a tool made for businesses with the goal of encashing their followings.

 

On meticulously going through and studying about the above tools, I am sure you would agree with me in affirmative that these are indeed very useful tools particularly for small and medium enterprises.

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