Which are the best Social Media Tools available?

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Instead of searching ‘which are the best social media tools available’? Ask yourself, why one should use Social Media Tools?


Well, to be frank, it is challenging to manage social media channels at one go, the reason is the social media manager gets lost on each and every log in with each channel as social media do have heavy engagement content. In fact, posting content on each channel may take 30-45 minutes. Hence to save this time we recommend to use social media tools to manage posting content on each social media channel.


What are the advantages if one use social media tools?

  • It saves a lot of time
  • By one login you can manage easily 3-6 social media channels
  • All social media channels under one platform, hence it is easy to observe user engagement
  • Gets better with social media analytics


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How to get Higher Quality Score in Google Adwords

Increase your quality score


Since there are trillions of users online and who search every day for your business and services, I recommend you to run advertisement through Google Adwords. Google Adwords consist of 6 types of advertisement in which Search Network Only ads can be run by any type of advertiser. In Search Only Network Ads the most important element is Quality Score and quality score can increase your ads ranking on top position and as well as decrease the CPC (cost per click) which means if your quality score is high then you get more return on investment than your competitors. Now let us discuss on how to get the higher quality score in Google Adwords.


Top tips to get Higher Quality Score in Google Adwords:


  1. Choosing the Right Keywords:

          Keywords are the main sources to fetch you the right customers which means choosing the right keywords we reach the niche audience.


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Is YouTube Red the Google’s next Billion $ project ?

Youtube Red

What is YouTube Red?

YouTube Red is monthly subscription service from YouTube that removes advertisements from videos. Launched in November 2014. By paying for a Red subscription i.e $10/month , users will be able to get rid of ads while still supporting their favorite channels.


Why would users subscribe for 10$?  When users can install AdBlock

Of course, users can install AdBlock.

But YouTube Red offers the below features.

  • Advertising-free streaming of videos, shows, and movies
  • Offline play
  • Background playback of videos on mobile devices
  • Ad-free music streaming
  • YouTube Red Original series and films
  • YouTube Red comes with a subscription to the Google Play Music streaming service for $10.


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How to Integrate Instagram Ads Strategies in your Business

Learn the best Ad Strategies for your business to opt for Instagram


About Instagram

Instagram is one of the internet based or mobile application based social media channel to share images/videos to public or to share privately with the account followers.

Instagram was launched on 6th October 2010, founders are Kevin systrom & Mike Krieger, later bought by Facebook Inc for 1 Billion $ in 2012. (more…)

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Top 10 Tips to Run Search Ads More Effectively in 2018

create effective search ads

How to Run Effective Search Campaign in 2018


As we know the users are growing day by day on the internet, today it has been social media and search engines where most of the users are available. In Search Engine Result Page of Google, there are 17 standard snippets and may vary as per the search query.

Why is it necessary to run effective search ads in 2018?


As the top and bottom results are Google Search Only Ads in SERP (Search Engine Result Page) which means that user tends to clicks on Search Ads are more in Google Search Ads than SEO results (organic or unpaid result). As per Moz.com Organic Google CTR loses 25% on Desktop and 55% on Mobile Devices over Paid CTR.


Search ads


Hence, to reach potential customers it is important to run effective Google Search Ads Campaign.


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How to use Facebook Pixel

What is Facebook Pixel? How does it work? 


Facebook pixel


Facebook Pixel is a tool provided by Facebook in order to measure the effectiveness of ads by understanding people taking action on the website. Pixels can be used for –  


  1. Make sure ads are shown to exact target audience who means your business.
  2. Create Brand identity in Facebook Market for business.
  3. Also to unlock various features of Facebook ad tools.


In fact, Facebook pixels helps to remarket the service/product to the user when the user check your website and then visit Facebook after some time. (Remember to run Conversions ad option)

Ex: If a user visit Amazon and click on men’s watch, but the user does not  checkout or don’t buy, then after a while, when the user visits Facebook, the same men’s watch products will be shown on users Facebook news feed. (more…)

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How to use Social Media for your Business

social media

What is Social Media?

Social media is a place where people connect with individuals, participate in groups, communicate with friends and followers by using various available social media channels, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr and many more. From a ‘Business’ point of view, social media is a place where you connect with people related to your business and build a brand for your organization/personality.   (more…)

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Facebook Messenger Chatbots: What is it? Why do we need them?

FB Chatbot What&Why

What is a Chatbot?

Over the last two decades, we have been seeing lot of advancements and inventions in digital technology. With each new feature it proves to come closer to human and creates an inseparable space within us. One such advancement in this list will be the introduction of “Chatbots”. Chatbots first came to existence in 2016. Chatbots are primarily computer programs used for automating conversation and task with the users with the power of its AI (Artificial Intelligence). They are similar to messenger app where users can type or ask a question and chatbots responds them with correct information. (more…)

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Top ten reasons to ensure your business is Digitally Optimized


80% of the people research online before purchasing from a company!
Yes you read it right! 80 percent!
With the increasing technology small and medium scale businesses are doing everything possible to sustain in the growing market. It is very important for a company to exist online as the world is changing into a digital world. Attracting the right audience online the most important and difficult task. This draws a line between a successfully prospering business and a failed business in terms of the digital world. Having a high traffic website without actual conversion is of no use. The digital arena also provides one with various tools which help in rectifying any error which leads to unwanted traffic.
The following 10 reasons give tell you why it is important to have a company which is digitally optimized. (more…)

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Is SEO Dead?

SEO IS DEAD – True or False?

So, Is SEO dead?


This is not the first or the last “death” of SEO. Over the years, there have been multiple occasions at which people claimed that SEO is going to die – but it hasn’t happened so far, and it isn’t going to either.

Search Engine Optimisation is the process of ranking your website on the Search Engine Results Page organically. This is irrespective of whether the techniques are white, grey or black hat. So, saying that SEO is dead because some techniques of SEO are not going to work anymore doesn’t add up. (more…)

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