2018 Women’s Day Best Social Media Campaign

womens

Women’s day has gained huge amounts of attention. And 2018 year we have noticed many brands acknowledging the occasion, with some using it as a hook to generate headlines.

Jane Walker

Johnnie Walker is one of the most famous blended Scotches for many good reasons this women’s day, Johnnie Walker Scotch whiskey came up with an innovative concept with the brand’s famous striding man being replaced by a woman, Jane Walker.

Jane made her debut on a limited-edition bottle in the month of March in the U.S. for $34, with maker Diageo donating $1 from each bottle sold to organizations championing women’s causes. Jane will make her debut on a limited-edition bottle.   (more…)

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Why you need to focus on Bing Ads for your Business

Bing Ads

Whenever we plan for an Advertisement on search engines especially PPC campaigns we always end up with Google.

 

Of course, Google has the majority of world’s population and search engine market share

 

But as a marketer, we have to opt for all possible ways to reach our customers.

 

Most of the people ignore Bing because they think no one uses It.

 

“Wrong”

 

Compared to the previous year Bing has shown a potential growth in the search engine market. Of course, Google has the maximum of PPC market share and search engine Market share, but it doesn’t mean that Bing should be ignored

(more…)

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How to Track Your Ad Performance & Competition with Auction Insights

 Auction insights

 

What is Auction Insights

Auction insights is a tool which gives complete details about how the ads and the competitor’s ads are performing in the same auction.

By using the statistics given by auction insights you can plan your bidding, budget and to improve your ads in areas which it is not performing well.

These data can be seen in the campaign, ad groups or for your keywords

There is an option to segment the data by Time and Device

These information’s will help in strategies of the ad campaigns to get better results (more…)

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Which are the best Social Media Tools available?

Blog featured image

 

Instead of searching ‘which are the best social media tools available’? Ask yourself, why one should use Social Media Tools?

 

Well, to be frank, it is challenging to manage social media channels at one go, the reason is the social media manager gets lost on each and every log in with each channel as social media do have heavy engagement content. In fact, posting content on each channel may take 30-45 minutes. Hence to save this time we recommend to use social media tools to manage posting content on each social media channel.

 

What are the advantages if one use social media tools?

  • It saves a lot of time
  • By one login you can manage easily 3-6 social media channels
  • All social media channels under one platform, hence it is easy to observe user engagement
  • Gets better with social media analytics

(more…)

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How to get Higher Quality Score in Google Adwords

Increase your quality score

 

Since there are trillions of users online and who search every day for your business and services, I recommend you to run advertisement through Google Adwords. Google Adwords consist of 6 types of advertisement in which Search Network Only ads can be run by any type of advertiser. In Search Only Network Ads the most important element is Quality Score and quality score can increase your ads ranking on top position and as well as decrease the CPC (cost per click) which means if your quality score is high then you get more return on investment than your competitors. Now let us discuss on how to get the higher quality score in Google Adwords.

 

Top tips to get Higher Quality Score in Google Adwords:

 

  1. Choosing the Right Keywords:

          Keywords are the main sources to fetch you the right customers which means choosing the right keywords we reach the niche audience.

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Is YouTube Red the Google’s next Billion Doller project ?

Youtube Red

What is YouTube Red?

YouTube Red is monthly subscription service from YouTube that removes advertisements from videos. Launched in November 2014. By paying for a Red subscription i.e $ 10/month, users will be able to get rid of ads while still supporting their favorite channels.

 

Why would users subscribe for 10$?  When users can install AdBlock

Of course, users can install AdBlock.

But YouTube Red offers the below features.

  • Advertising-free streaming of videos, shows, and movies
  • Offline play
  • Background playback of videos on mobile devices
  • Ad-free music streaming
  • YouTube Red Original series and films
  • YouTube Red comes with a subscription to the Google Play Music streaming service for $10.

(more…)

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How to Integrate Instagram Ads Strategies in your Business

Learn the best Ad Strategies for your business to opt for Instagram

Instagram

About Instagram

Instagram is one of the internet based or mobile application based social media channel to share images/videos to public or to share privately with the account followers.

Instagram was launched on 6th October 2010, founders are Kevin systrom & Mike Krieger, later bought by Facebook Inc for 1 Billion $ in 2012. (more…)

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Top 10 Tips to Run Search Ads More Effectively in 2018

create effective search ads

How to Run Effective Search Campaign in 2018

 

As we know the users are growing day by day on the internet, today it has been social media and search engines where most of the users are available. In Search Engine Result Page of Google, there are 17 standard snippets and may vary as per the search query.

Why is it necessary to run effective search ads in 2018?

 

As the top and bottom results are Google Search Only Ads in SERP (Search Engine Result Page) which means that user tends to clicks on Search Ads are more in Google Search Ads than SEO results (organic or unpaid result). As per Moz.com Organic Google CTR loses 25% on Desktop and 55% on Mobile Devices over Paid CTR.

 

Search ads

 

Hence, to reach potential customers it is important to run effective Google Search Ads Campaign.

(more…)

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How to use Facebook Pixel

What is Facebook Pixel? How does it work? 

 

Facebook pixel

 

Facebook Pixel is a tool provided by Facebook in order to measure the effectiveness of ads by understanding people taking action on the website. Pixels can be used for –  

 

  1. Make sure ads are shown to exact target audience who means your business.
  2. Create Brand identity in Facebook Market for business.
  3. Also to unlock various features of Facebook ad tools.

 

In fact, Facebook pixels helps to remarket the service/product to the user when the user check your website and then visit Facebook after some time. (Remember to run Conversions ad option)

Ex: If a user visit Amazon and click on men’s watch, but the user does not  checkout or don’t buy, then after a while, when the user visits Facebook, the same men’s watch products will be shown on users Facebook news feed. (more…)

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How to use Social Media for your Business

social media

What is Social Media?

Social media is a place where people connect with individuals, participate in groups, communicate with friends and followers by using various available social media channels, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr and many more. From a ‘Business’ point of view, social media is a place where you connect with people related to your business and build a brand for your organization/personality.   (more…)

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